Carey (The Perfectionist)

[Davis]

http://i135.photobucket.com/albums/q152/Davis_Da_Man/Apprentice%206/cand_carey.jpg

CAREY
The Perfectionist

Hometown:
Atlanta, GA

Age:
25

Occupation:
Pres./Owner Mrktg. & Promotions Firm






Biography:
Carey, 25, grew up in Atlanta and currently resides there. Not satisfied with working in a conventional office environment, he left to pursue his real passion - marketing. Carey's flair for crafting innovative promotions helped him launch his own event marketing and promotions firm, whose high-profile clients have included Adidas America and Stoli Vodka, as well as Atlanta's High Museum of Art, Turner South, Verizon Wireless through its agency partner Mini Mobile Media, and Cartoon Network through Hothouse Inc. He has served as National Political Director for the College Democrats of America, one of the youth arms of the Democratic National Committee, and was one of the youngest members of the Atlanta Chamber of Commerce. In his spare time, Carey enjoys playing flag football for the Atlanta Storm, an NFFLA team, working out, indoor rock climbing and creating "fashion forward couture" from items he finds at thrift shops. He says, "I should be the next Apprentice because I am a marketing guru, and that's what this show is all about!"

Interview:
"Success" can mean different things to different people; what does it mean to you and how will you know when you've achieved it?
Success to me is a "full circle" concept. It's not about having everything you want, but rather getting everything you want out of life. To me personally it's when my client calls me back because we have done such a great job, or they refer us to someone. WOM (word of mouth) is the #1 most powerful marketing tool, and it's a great feeling when I'm talking to new clients and they tell me a current client told them to call us.

To be successful you can't reinvent the wheel. You have to create a totally new wheel that is different, new, bold, creative, and innovative. Since success in its true form is intangible, it can only be measured by you.

Describe the toughest business situation you've had to deal with and what you did to solve the problem.
I am not really sure that I have had to deal with tough situations. I mean, I think everyone has days where shipments are late, event trucks are broken down, in-market staffers are late or don't show up at all, event sampling product is damaged from the heat, or a client pulls the plug on a program because it's just not what they thought it was going to be, or you loose thousands of dollars because your client cannot be happy!

I am sure these things happen to everyone... or maybe just me. The key to survive is a flawless game plan. And even if you drop the ball, always offer a backup solution. Be smart and truthful to your client and never leave your office without a backup plan because, as we all know, what can go wrong will go wrong!

What lessons have you learned from past Apprentice winners or candidates?
It's imperative that you learn how to manage personalities. You can be the CEO or the President of the United States, but if you don't know how to manage characters (a.k.a. personalities) and make people feel a certain way, stroke their ego when need be, or persuade them to do things they would never do, then you will fail at this process. This is a good lesson before dying... or maybe just before starting the Apprentice interview process.

Why should you be Donald Trump's next Apprentice?
Well it's very simple. I am the best of the best of the best. I would make the perfect Apprentice because I embody all the traits of a smart, successful businessperson; plus, I am completely creative and wild. I love to take BIG risks. BIG risks yields BIG returns, and I think that's who and what the next Apprentice should be about.

What's your favorite thing about Los Angeles?
My favorite thing about L.A. is the Abbey in West Hollywood and shopping on Robertson with a little pit stop at The Ivy for lunch. There is a really awesome paintball course near Long Beach that I love so much. But there is nothing better in life then driving from Malibu down PCH to the Santa Monica Pier while being chased by LAPD for stalking your favorite celeb! (It's a beautiful drive, just watch out for the spikes).

What's your least favorite thing about Los Angeles? And you're not allowed to say "traffic."
Ok, I know it's off limits but traffic on the 405 and Dodger Stadium. The Stadium is so old and crappy. Egh! Oh yeah... and the fact that there could be an earthquake any time. Not good.

What will surprise viewers about this sixth season of The Apprentice?
This season is Mark Burnett's best work ever! He has single handedly been able to cross two #1 shows together, The Apprentice and Survivor, a combination that will captivate auditions all over America. I think that fans are going to love it. The drama, the yelling, the sex... The best part about the show is the team you think should win never does and you never know who is going to get fired. Just when you think you know, you realize that you have no idea! Think Vegas baby.

---

What's your marital/parental status?
I am happily in a relationship and we have been together for three years and counting. This is of course unless Seal and Heidi Klum break up and Heidi calls me and tells me I am the man of her dreams!

If you could be the star of any movie ever made, which movie would it be and why?
Ryan Philippe in "Cruel Intentions." I am not sure why I love that movie so much, but I do. I think it was my break through movie as a teen because those characters were nothing like me or my friends, but we wanted to be like them (kind of like today's generation is all about the movie "Mean Girls"). I never knew that people could be so ruthless, dirty, and cruel, and I loved every minute of it.

What are your three favorite albums of all time?
"Yourself or Someone Like You" by Matchbox 20
"The Buena Vista Social Club"
Jock Jams, Volume 3

What are your three favorite books of all time?
"The Grapes of Wrath" by John Steinbeck
"A Lesson Before Dying" by Ernest Gaines
"My Life" by Bill Clinton

What hobbies do you enjoy, outside of trying to impress Donald Trump?
I really enjoy playing flag football for the Atlanta Storm an NFFLA Team, working out, shopping at the thrift store and creating fashion forward couture from items found, paint ball, and indoor rock climbing, and the gym. Working out is my vice, plus having a nice body makes for a great summer!

Quote:
"I love to take BIG risks. BIG risks yields BIG returns, and I think that's who and what the next Apprentice should be about."

Credit: http://www.nbc.com/The_Apprentice_6/

[Erika]

Fired

2nd to go
1/14





WOW - he had a lot to say about the show and he didn't even last 2 weeks :lol

His bathing suit though - a complete miscalculation....terrible, just terrible.

[cowchpotaytoe]

Seriously. Why would you ever limit sales just to one demographic? That makes no sense to me.

[Davis]

Seriously. Why would you ever limit sales just to one demographic? That makes no sense to me.
Agreed.

I loved watching him dig his own grave while he tried to explain to Trump about the Straight Suit, Gay Suit, and Metro Suit. :lol

In the end, Carey, don't let the door hit yourself on your way out! I think his elimination is one that can be mutually agreed by everyone.

[Erika]

Interview: Carey Sherrell, 2nd Contestant Fired on The Apprentice
January 15, 2007

Carey Sherrell became the second contestant voted off The Apprentice: Los Angeles last night. After a long and intense boardroom, Carey was fired by Mr. Trump for poor judgment regarding a swimsuit design. However, it seems as if Carey got the short end of the stick. Carey, in an exclusive interview, tells us what really happened.

Every Monday, look for another BuddyTV exclusive interview with the previous night's fired Apprentice contestant.


How big a shock was it to learn about the losing team living in the tents, and how bad was it actually living out there?

Big shock. The people on the show are very successful, they're six-figure people already. I, for one, have never been camping a day in my life. Camping to me is a nice cabin in the mountains - air conditioning, jacuzzi, cable TV. That, to me, is as rustic as it gets. So, when we got to the house and learned that we'd be living in tents - - not happy. For me, it's very difficult to be in a tent, on a cot at night, in the cold, and wake up and try to shave and shower in cold water, use a port-a-potty. That's really interesting. I don't think most business people ever do that one day in their lives. How do you come back form that? Once you're a loser, you'll always be a loser, unless you can find a way to come back from it.


How big of a disadvantage was it for your team to compete against people who had been getting pampered inside the mansion?

It's a big disadvantage. When we first got there it was very koom bay ah-ish; pulling out the guitar by the bonfire and whatnot. But after sitting in the heat all day and not being able to do things, and just sitting in the backyard, you become disgruntled and irritable. We had some fun moments, but after awhile it was like "I really don't want to be here right now. I really want to be inside with the air conditioner." It's hot in LA during the summer. The advantage is that they had an ability to get a good night's rest and a nice breakfast, compared to our granola bars.

Most people don't prepare for a business meeting by coming out of the woods. It just doesn't happen.


What were your first-hand impressions of Donald and Ivanka Trump?

Trump's big, very big. I had no idea he was that tall. But, he is sort of a gentle giant, outside of, I guess, the Rosie feud. He's really nice. Really real. What you see is what you get. And that's it. He's not stuck on himself. He's not stuck on flashing the bling-bling. He's just him.

Ivanka is drop dead gorgeous. She is beautiful. I think she's a little...she's a little mean and aggressive towards people. Not personally towards me, but I 've seen how she's come off on the show and...I think that may just be her. She may be getting a bad rap, but I think that's just probably her. She's probably is that cutthroat and vicious. But she has to be, just look at who her father is.


Last night's episode focused on the pink swimsuit your team designed and, ultimately, led to you being fired. Was that whole situation portrayed in a fair manner?

I designed a lot of bathing suits, not just that one. Two of the girls bathing suits and all of the guys ones. It sucks because the show was basically about the pink bathing suit. The episode was even titled "Pink is the New Black". Quite frankly, I'm in marketing. We didn't get a chance to use my qualifications in that. It's a creative task, it's about being as creative as you want to be. And, what you don't see is me picking out the fabrics, you don't see me designing the guys suits, or saying "Hey, let's come up with three different types of bathing suits for three different sections of America or a broad range of consumers."

You don't see the fact that Trina Turk has a store in Palm Springs and that 70% of the male consumers that shop there are gay. If we know that about our client, why wouldn't we want to bring something to the forefront about our client to help sell it. You don't see that and it comes off as, "Carey's gay and so he designed this bathing suit that would just be about gay people." I designed the women's suits too and you don't see footage of that.

That's the part that really sucks. And, you know the part that really sucks more? When Trump goes "I think you ram-rodded these designs down their throat," and then he asked Michelle about it. You could see the hesitation on her face, and you could see her think about it, and she realized it was her out, so she went with it. And you can see Nicole, you can see her turn away, because she knows none of that is true, but she doesn't say anything, nothing at all in the boardroom.

You don't see the footage of them approving the designs or anything like that. It really sucks. It''s hard. It's hard to come off as this guy who just designs small bathing suits, because that isn't the case.


Can you describe the boardroom experience?

It's much longer in real life. Much, much longer. It's hot in there, to begin with, because of all the cameras and the lights. Trump tries to take the time to really get to know you, but, on the other hand, he's already made up his mind on the people he likes and who he doesn't like.

We actually went round for round and toe-to-toe in there about Michelle not standing up on her own, unable to make decisions, and you see some of that, but you don't really see the other people on team when they talk about it; when you are there, when you're not there. I think they tell the story the way they want to tell it.

You don't see me, for instance, saying to the team when they tell me to put on the swimsuit that I don't want to wear it and I'm not going to be on the runway. You only see me on the runway, wearing the suit. There was a whole debate to that. I'm not a model, I've never walked down a runway in my life. But, when you see me on the runway, smiling, you think "Oh, this guys really loves his suit." I understand marketing and know that you have to sell it; that's why I'm smiling, although I'm nervous as all get-out. I can't let you see that though, because I'm selling the suit.

I wish people could see all the footage from the show, because they'd go, "Oh, that shouldn't have happened last night." It is what it is, you know.


What are your plans for the future?

I am, oddly enough, launching a swimwear line. Blue Motion Squared, BlueMotionSquared.com; it's launching February 1. It will be board shorts, by the way, just so everybody knows. And I'm kind of challenging Trump on this. If the short is a loser, it's a loser, but I will definitely be showing my quarterly earnings to Trump.

Um, I got a couple calls from modeling agencies this morning, which was...unique and different. Although I hate when people write books about being on shows, I'm probably going to write a book and call it "Another Apprentice Book", because there are so many out there. It'll be about the processes of perception and being...kind of like a mini-tell all, if you will.

Life will be great. It will be fun.

Thanks.

Credit: http://www.buddytv.com/articles/the-apprentice/exclusive-interview-carey-sher-3062.aspx